Four Things for Good User Experiences

1. Easy to use

Is the user inclined to close the app as soon as it opened because it is not intuitive enough? In order for your users to continue using the product it needs to be easy, pleasant and natural to achieve a given task, only then would the user want to use it again and again. This is why a topmost goal should be putting your user at the forefront of your design process.

2. Enjoyable

Secondly, the user experience needs to be enjoyable for the user. What do we mean by enjoyable? It needs to bring some level of satisfaction and pleasure to the person using it, only then would a user be more likely to use the product but most importantly also recommend it and return to it. This could be achieved by using fun designs and animation but ensuring that they do not interfere with the users’ journey.

3. Trustworthy

Users need to be able to trust and believe in your product or services. They need to know the user information the product requires are first and foremost safe, and the purpose of this information clearly defined for e.g. if there are third parties clearly state why those are included in there. This is essential to building loyalty from your users. Also essential for compliance with GDPR but that’s another topic.

4. Informative Feedback

Users want to receive an action upon initiating an action on your system. If you leave your client to wonder whether their request has been submitted, they probably will not wait around. Feedback can be illustrated using things like loading bars, animations etc.

It is important to keep a delicate balance between these four goals as not every user is the same, and different things appeal to different users. This is why we use personas in design thinking to determine our target audience and thus our primary user.

P.S: Any guesses which ice-cream shop is it?

It's about having a balance, a moment of rest, a conscious pause from work by turning your gaze inwards.

Hester: "Why does it make sense to do yoga from a professional point of view?"

It's about having a balance, a moment of rest, a conscious pause from work by turning your gaze inwards. It is important that everyone finds what is most appropriate for them. This can also be cooking or meditating. If you can get involved in yoga, it's great, but it doesn't mean it's true for everyone. Because yoga is good for your health AND trains your mindset at the same time. 

Especially when you sit at your desk all day, yoga helps you to relax your muscles, prevent back pain and stretch your body. It also helps you to switch off, clear your head and then approach things in a clearer and more structured way. It is also a good balance for me, especially on stressful working days.

And it recharges my batteries so that I am more energetic.

In my opinion, everyone has the opportunity to spend 15-20 minutes in everyday life.

That's why there are no excuses for Yoga 

If you are convinced that yoga is not for you because you are not mobile, then you are wrong. You don't have to be able to touch your toes or pinch your feet behind your head. Even if the social networks make it look like this with their spectacular pictures and videos. Mobility is a matter of practice - continuity will bring change. The positive effects of yoga are not related to the ability to put your foot behind your head. In addition, yoga never gets boring. Because it's not just about postures, it's about the way there. You never get to where you find everything perfect. There are so many variations of Yoga that you won't get bored because you will always find new challenges.

Have I aroused your interest? Try it out! The best would be right away with your work colleagues. Start with YouTube Video and test which kinds suit you. Already after two or three tries you will notice the first positive effect. Stay tuned and look forward to your journey. Because if one thing is true in yoga, then the path is the goal.

Started by define problems

We reviewed the existing process to define improvement as the starting point of the lecture and setup 3 specific goals for our team to achieve:


We learn from other existing business model, which is similar with us as examples to do analysis. We tried to reference some of the similarity process to fit into our team situation and test if that would help us. By applying one of the working process mentioned by Tim Brown (IDEO) to measure if there is any missing parts would lead us to reduce mistakes and errors in our existing process.

Develop the process

Based on the existing situation, we develop 2 processes to fit into the design and development journey. Start from asking a specific question in order to find out the direction of the project as specifications to define what element needed to be measured, after that creating criteria to measure if the result is meeting the requirements.

Learn by practicing

We did a reflection of some previous projects by applying the new process and see if that would help us to improve the defined issues as an exercise. Therefore we would have a clearer understanding of the process by trying it and testing it.


What’s next?

After we defined the new process, the team will start applying it to every future project/task in order to improve the performance. It might be hard and need extra time to get used to it at the beginning, but we are happy to have a try after we spot the value from the exercise in order to provide a better product to our clients.