How Design helps your Content Strategy

1. Good design is no coincidence, it’s logic.

In the past, it has been long discussed what makes a great design and it was found to be based on rational criteria. One example is the use of grid in design; it is used as a logical way to organise different kinds of information. It helps to construct the text and the visual elements in a system which is intuitive for the user to understand. If there is no grid used, you will immediately notice it, because text columns somehow seem too long, or the pictures are not the right size. Using grids ensures clear hierarchies and consistency over the whole solution. Nowadays using grids is even more important than ever to make text and pictures scalable (responsive). No magic, just logic.

2. Grid boosts your content

To be fair, if you have nothing to say, a good grid will not make your content magically go viral, BUT a good design can help your content get the attention it deserves.

It is scientifically proven that information that is presented using a grid will not only be read more easily and quickly, it will also be better understood and be retained longer in one’s memory. So, when you decide on the width of a column determines whether the user is going to read it and hopefully keep on reading or not.  A pleasant rhythm of reading enables the reader to relax and concentrate on the content. This is especially important nowadays, because of the constant information overload we face.

3. Grid saves you time & money

Using a grid system means that you can resolve a (visual) problem in less time and lower cost. Why? Because it means that you have already designed a template for every type of information you want to add later on. It helps you decide on the size of the visual elements of the website e.g. through the hierarchy, which further helps you to understand the optimal size of images and texts.  

So, there is no magic behind good design, but a well-defined grid. Furthermore, a good design is not only eye-catching but can really help you with the rest of your content marketing strategy; so if you don’t use grids yet, it is definitely time to do so.

It's about having a balance, a moment of rest, a conscious pause from work by turning your gaze inwards.

Hester: "Why does it make sense to do yoga from a professional point of view?"

It's about having a balance, a moment of rest, a conscious pause from work by turning your gaze inwards. It is important that everyone finds what is most appropriate for them. This can also be cooking or meditating. If you can get involved in yoga, it's great, but it doesn't mean it's true for everyone. Because yoga is good for your health AND trains your mindset at the same time. 

Especially when you sit at your desk all day, yoga helps you to relax your muscles, prevent back pain and stretch your body. It also helps you to switch off, clear your head and then approach things in a clearer and more structured way. It is also a good balance for me, especially on stressful working days.

And it recharges my batteries so that I am more energetic.

In my opinion, everyone has the opportunity to spend 15-20 minutes in everyday life.

That's why there are no excuses for Yoga 

If you are convinced that yoga is not for you because you are not mobile, then you are wrong. You don't have to be able to touch your toes or pinch your feet behind your head. Even if the social networks make it look like this with their spectacular pictures and videos. Mobility is a matter of practice - continuity will bring change. The positive effects of yoga are not related to the ability to put your foot behind your head. In addition, yoga never gets boring. Because it's not just about postures, it's about the way there. You never get to where you find everything perfect. There are so many variations of Yoga that you won't get bored because you will always find new challenges.

Have I aroused your interest? Try it out! The best would be right away with your work colleagues. Start with YouTube Video and test which kinds suit you. Already after two or three tries you will notice the first positive effect. Stay tuned and look forward to your journey. Because if one thing is true in yoga, then the path is the goal.

Started by define problems

We reviewed the existing process to define improvement as the starting point of the lecture and setup 3 specific goals for our team to achieve:


We learn from other existing business model, which is similar with us as examples to do analysis. We tried to reference some of the similarity process to fit into our team situation and test if that would help us. By applying one of the working process mentioned by Tim Brown (IDEO) to measure if there is any missing parts would lead us to reduce mistakes and errors in our existing process.

Develop the process

Based on the existing situation, we develop 2 processes to fit into the design and development journey. Start from asking a specific question in order to find out the direction of the project as specifications to define what element needed to be measured, after that creating criteria to measure if the result is meeting the requirements.

Learn by practicing

We did a reflection of some previous projects by applying the new process and see if that would help us to improve the defined issues as an exercise. Therefore we would have a clearer understanding of the process by trying it and testing it.


What’s next?

After we defined the new process, the team will start applying it to every future project/task in order to improve the performance. It might be hard and need extra time to get used to it at the beginning, but we are happy to have a try after we spot the value from the exercise in order to provide a better product to our clients.