Is the Future Vertical?

Horizontal or vertical?

According to research, 94% of users hold their phone screens vertically at any given point and most of the content captured is actually shot vertically.  In line with this trend, Instagram, Facebook and Snapchat have all taken various steps to move towards vertical content formats. In fact, it was Snapchat that started the vertical video revolution. Did you know that the full length of vertical videos is watched nine times more than horizontal video ads on Snapchat?

The rise of vertical video presents both advantages and challenges in storytelling. Horizontal content formats tend to be created for prolonged viewing so for example if you decide to watch a film on your phone it would be more comfortable to watch it in a horizontal format without having to compromise on the size of the video you are viewing.

Vertical content, on the other hand, is geared towards younger viewers who prefer to consume content in short bursts, lasting a few minutes and skipping to the next interesting item with a simple swipe. The vertical format requires a closer cropped take which could run the risk of cutting out peripheral information in order not to compromise the main focus of the content. When capturing vertical content, it is important to grab the audience’s attention while at the same time retaining the passion and character of the persons being captured in order to retain the integrity of the content.

When deciding on whether to produce vertical or horizontal content is it important to consider these three factors:

I am not 100 percent convinced that the future is indeed vertical. Why would it be since our phones have been built in such a way that users see more of something and in a bigger size when the phone is turned horizontally. When using social media, vertical is better however with video content horizontal rules! Sometime in the future, the future WILL BE vertical however until then we will still see lots of horizontal content simply because of how we hold our phones.

The rise of vertical video presents both advantages and challenges in storytelling

Hester: "Why does it make sense to do yoga from a professional point of view?"

It's about having a balance, a moment of rest, a conscious pause from work by turning your gaze inwards. It is important that everyone finds what is most appropriate for them. This can also be cooking or meditating. If you can get involved in yoga, it's great, but it doesn't mean it's true for everyone. Because yoga is good for your health AND trains your mindset at the same time. 

Especially when you sit at your desk all day, yoga helps you to relax your muscles, prevent back pain and stretch your body. It also helps you to switch off, clear your head and then approach things in a clearer and more structured way. It is also a good balance for me, especially on stressful working days.

And it recharges my batteries so that I am more energetic.

In my opinion, everyone has the opportunity to spend 15-20 minutes in everyday life.

That's why there are no excuses for Yoga 

If you are convinced that yoga is not for you because you are not mobile, then you are wrong. You don't have to be able to touch your toes or pinch your feet behind your head. Even if the social networks make it look like this with their spectacular pictures and videos. Mobility is a matter of practice - continuity will bring change. The positive effects of yoga are not related to the ability to put your foot behind your head. In addition, yoga never gets boring. Because it's not just about postures, it's about the way there. You never get to where you find everything perfect. There are so many variations of Yoga that you won't get bored because you will always find new challenges.

Have I aroused your interest? Try it out! The best would be right away with your work colleagues. Start with YouTube Video and test which kinds suit you. Already after two or three tries you will notice the first positive effect. Stay tuned and look forward to your journey. Because if one thing is true in yoga, then the path is the goal.

Started by define problems

We reviewed the existing process to define improvement as the starting point of the lecture and setup 3 specific goals for our team to achieve:


We learn from other existing business model, which is similar with us as examples to do analysis. We tried to reference some of the similarity process to fit into our team situation and test if that would help us. By applying one of the working process mentioned by Tim Brown (IDEO) to measure if there is any missing parts would lead us to reduce mistakes and errors in our existing process.

Develop the process

Based on the existing situation, we develop 2 processes to fit into the design and development journey. Start from asking a specific question in order to find out the direction of the project as specifications to define what element needed to be measured, after that creating criteria to measure if the result is meeting the requirements.

Learn by practicing

We did a reflection of some previous projects by applying the new process and see if that would help us to improve the defined issues as an exercise. Therefore we would have a clearer understanding of the process by trying it and testing it.

The rise of vertical video presents both advantages and challenges in storytelling


What’s next?

After we defined the new process, the team will start applying it to every future project/task in order to improve the performance. It might be hard and need extra time to get used to it at the beginning, but we are happy to have a try after we spot the value from the exercise in order to provide a better product to our clients.

The rise of vertical video presents both advantages and challenges in storytelling