The Power of Storytelling

Storytelling is one of the most powerful tools to establish an emotional connection with your listeners and to get a better content experience.

The reason why it is so important is that it can transform a product or service into something extraordinary infused with emotions and character.

Remember when you were a child, you always enjoyed storytelling sessions from your parents at bedtime? It is in our human DNA that we love stories.

Storytelling has the power to influence, inspire and teach listeners.
Good stories boost good feelings like trust, confidence, motivation and hope. And they have also an entertainment purpose. Storytelling is an art to involve the listener. Involve them in context.

Why do we all love them so much ? 




There is a scientific explanation behind it - a hormone called oxytocin tends to increase when we hear a story that resonates with us. There are fundamental for social creatures to capture the essence of social interaction.

Moreover, it is proven that when we hear a story not only the language processing parts in our brain activates, even other areas in our brain we would normally use while experiencing the events of the story gets activated. That means the more you convey information in story form, the closer the experience and understanding will be for the listener.



How to use storytelling in your design process



Applying storytelling techniques and methods help your UX Design in many aspects.

By creating personas, writing user stories, calculating cool statistics and interactive design elements you can come up with an authentic experience.



Here are 3 tips for effective storytelling: 




If it doesn’t add value to your messages it is unnecessary. It has to be relevant to your user - less is often more. During our project with HessenForst we completely redefined the page structure reducing the information overload of around 250 pages to 52. You want to make the most out of it, but that does not mean to fill your design with tons of elements. Do not forget why your user is here and where do you want to lead them.  


Adapt your vocabulary 


To connect with the target group, you have to make sure that you adopt their vocabulary. Moreover, the tone of voice says how the message is received. Professional, comedic or polarizing - it has to be directly related to the reason why the users are on your website.


Creation of Emotions 


In order to create emotions, you have to be authentic. If you're putting up something that doesn’t resonate with you, your website or brand the listeners will now.

By using the users imagery for example with a large photo banner people feel more empathetic. Other powerful tools are colors, fonts and patterns. A good example is our app development with Eintracht Frankfurt in order to create a better fan experience. We used emotional football images to involve their fans. Take a closer look at it. 







Storytelling has a lot of benefits - it builds a connection between you and your listeners as well as improves user experience. It will take a lot of creativity and hard work to get it right. But the results can change everything.

It's about having a balance, a moment of rest, a conscious pause from work by turning your gaze inwards.

Hester: "Why does it make sense to do yoga from a professional point of view?"

It's about having a balance, a moment of rest, a conscious pause from work by turning your gaze inwards. It is important that everyone finds what is most appropriate for them. This can also be cooking or meditating. If you can get involved in yoga, it's great, but it doesn't mean it's true for everyone. Because yoga is good for your health AND trains your mindset at the same time. 

Especially when you sit at your desk all day, yoga helps you to relax your muscles, prevent back pain and stretch your body. It also helps you to switch off, clear your head and then approach things in a clearer and more structured way. It is also a good balance for me, especially on stressful working days.

And it recharges my batteries so that I am more energetic.

In my opinion, everyone has the opportunity to spend 15-20 minutes in everyday life.

That's why there are no excuses for Yoga 

If you are convinced that yoga is not for you because you are not mobile, then you are wrong. You don't have to be able to touch your toes or pinch your feet behind your head. Even if the social networks make it look like this with their spectacular pictures and videos. Mobility is a matter of practice - continuity will bring change. The positive effects of yoga are not related to the ability to put your foot behind your head. In addition, yoga never gets boring. Because it's not just about postures, it's about the way there. You never get to where you find everything perfect. There are so many variations of Yoga that you won't get bored because you will always find new challenges.

Have I aroused your interest? Try it out! The best would be right away with your work colleagues. Start with YouTube Video and test which kinds suit you. Already after two or three tries you will notice the first positive effect. Stay tuned and look forward to your journey. Because if one thing is true in yoga, then the path is the goal.

Started by define problems

We reviewed the existing process to define improvement as the starting point of the lecture and setup 3 specific goals for our team to achieve:


We learn from other existing business model, which is similar with us as examples to do analysis. We tried to reference some of the similarity process to fit into our team situation and test if that would help us. By applying one of the working process mentioned by Tim Brown (IDEO) to measure if there is any missing parts would lead us to reduce mistakes and errors in our existing process.

Develop the process

Based on the existing situation, we develop 2 processes to fit into the design and development journey. Start from asking a specific question in order to find out the direction of the project as specifications to define what element needed to be measured, after that creating criteria to measure if the result is meeting the requirements.

Learn by practicing

We did a reflection of some previous projects by applying the new process and see if that would help us to improve the defined issues as an exercise. Therefore we would have a clearer understanding of the process by trying it and testing it.


What’s next?

After we defined the new process, the team will start applying it to every future project/task in order to improve the performance. It might be hard and need extra time to get used to it at the beginning, but we are happy to have a try after we spot the value from the exercise in order to provide a better product to our clients.