The Psychology of Colour

Did you know the language of colour is communicated quicker to the brain than words? Our association with colour tends to vary across different cultures and countries while some are universally accepted, rooted deeply within our biology. Even in nature, we are innately programmed to identify bright colours as danger for example with the poison dart frog. In this article we are going to delve into the role colour plays in portraying some of the biggest brands we know starting with the 3 primary colours red, blue and yellow.

Red makes the tummy rumble.

Red is often associated with pain, blood, fire, love, passion, intensity, danger, heat, lust, rage and sexuality. In parts of Africa it is associated with mourning and loss, while in China it is associated with good luck; and worldwide red is associated with communism. One thing we see from this is that while colour itself doesn’t change, the emotion it carries with it does and this is how colours are used in the world of design to create an impact. One of the world’s best-known brands is represented by this colour. Any guesses? If you guessed Coca-Cola, you guessed right! With its iconic red background, and white typography, Coca-Cola has risen to possibly the most recognised brands on earth with a staggering 94% of the world’s population being able to identify this product. But what does red represent for them? In this instance the red portrays power, energy and reportedly also stimulates the appetite which makes it ideal for beverages and food. As well as Coca-Cola, other food and beverage companies such as KFC, Burger King, Nando’s and Pizza Hut predominantly use red in their branding.

I’m yellow, but I’m not mellow!

Yellow, the colour of hope, freshness, enlightenment, happiness, friendliness, optimism and energy. It also happens to be the most visible colour in daylight especially when paired with a darker colour, which is why one of the biggest brands on earth McDonalds feature it their logo. It draws attention from far and wide to its iconic arches. Also, large construction vehicles like CAT and JCB also use yellow for the same reason: to make us aware of their dangerous machinery. Funnily enough yellow used on its own is also more likely to cause a strain on the eye and cause eye fatigue but that does not stop Ikea and Snapchat from using it to their advantage!

Are you feeling blue?

Blue signifies freedom, open spaces, sensitivity, pureness, coolness among other things. This colour holds the most meaning of any colour in the world. In China, blue is associated with immortality and in Latin America it is associated with mourning, trust and serenity. It is considered the least appetising colour perhaps because of the lack of naturally occurring blue food. Blueberry anyone? Blue is associated with loyalty and justice, a reason why many law enforcement uniforms are blue. The fear of flying affects more people than we think and to aid people subconsciously avoid their fear of flying quite a few airline companies such as Lufthansa, United Airlines and British airways use the colour blue in their branding. This exudes a sense of safety as well as portraying reliability to get you to your destination on time and in one piece! What does blue do for you?


Have you considered the impact, if some of the world’s best-known brands changed their colour scheme? When choosing a colour for your brand, it is important to bear in mind that colour is only one aspect of your brand, the context in which it is used is also super important! Things like mission, values and personality should also play a big role in determining which colours you end up choosing. Next, we will look at orange, green and purple.

It's about having a balance, a moment of rest, a conscious pause from work by turning your gaze inwards.

Hester: "Why does it make sense to do yoga from a professional point of view?"

It's about having a balance, a moment of rest, a conscious pause from work by turning your gaze inwards. It is important that everyone finds what is most appropriate for them. This can also be cooking or meditating. If you can get involved in yoga, it's great, but it doesn't mean it's true for everyone. Because yoga is good for your health AND trains your mindset at the same time. 

Especially when you sit at your desk all day, yoga helps you to relax your muscles, prevent back pain and stretch your body. It also helps you to switch off, clear your head and then approach things in a clearer and more structured way. It is also a good balance for me, especially on stressful working days.

And it recharges my batteries so that I am more energetic.

In my opinion, everyone has the opportunity to spend 15-20 minutes in everyday life.

That's why there are no excuses for Yoga 

If you are convinced that yoga is not for you because you are not mobile, then you are wrong. You don't have to be able to touch your toes or pinch your feet behind your head. Even if the social networks make it look like this with their spectacular pictures and videos. Mobility is a matter of practice - continuity will bring change. The positive effects of yoga are not related to the ability to put your foot behind your head. In addition, yoga never gets boring. Because it's not just about postures, it's about the way there. You never get to where you find everything perfect. There are so many variations of Yoga that you won't get bored because you will always find new challenges.

Have I aroused your interest? Try it out! The best would be right away with your work colleagues. Start with YouTube Video and test which kinds suit you. Already after two or three tries you will notice the first positive effect. Stay tuned and look forward to your journey. Because if one thing is true in yoga, then the path is the goal.

Started by define problems

We reviewed the existing process to define improvement as the starting point of the lecture and setup 3 specific goals for our team to achieve:


We learn from other existing business model, which is similar with us as examples to do analysis. We tried to reference some of the similarity process to fit into our team situation and test if that would help us. By applying one of the working process mentioned by Tim Brown (IDEO) to measure if there is any missing parts would lead us to reduce mistakes and errors in our existing process.

Develop the process

Based on the existing situation, we develop 2 processes to fit into the design and development journey. Start from asking a specific question in order to find out the direction of the project as specifications to define what element needed to be measured, after that creating criteria to measure if the result is meeting the requirements.

Learn by practicing

We did a reflection of some previous projects by applying the new process and see if that would help us to improve the defined issues as an exercise. Therefore we would have a clearer understanding of the process by trying it and testing it.


What’s next?

After we defined the new process, the team will start applying it to every future project/task in order to improve the performance. It might be hard and need extra time to get used to it at the beginning, but we are happy to have a try after we spot the value from the exercise in order to provide a better product to our clients.