The Psychology of Colour 2

In our previous article we looked at how red, yellow and blue was being used by companies to their advantage to build strong, effective brands that have stood the test of time.

Next, we look at the secondary colours - orange, green and purple and the context in which they have been used to build mega-successful brands.

Nothing rhymes with Orange

Orange is derived by combining red and yellow. Like yellow, it is a cheerful colour that promotes optimism and like both red and yellow, it is a very energetic colour. Depending on its shade, can be very attention grabbing so it is quite often used in advertising as well as sport team mascots and uniforms, as well as traffic cones and high visibility clothing.

Orange represents warmth, harvest and autumn in western cultures. To bring out the vibrant, fun, entertainment factor it is used by brands such as JBL, Fanta and the children’s entertainment channel Nickelodeon. And back to the subtitle, does nothing really rhyme with orange?

Green means Go!

Green is often associated with nature, freshness, youth, good luck and new growth. Did you know green is used in night vision goggles because it is the most sensitive colour to the human eye and it is able to identify most shades of it? Starbucks changed its colour palate from brown to green in 1987 to symbolise a new direction regarding growth, freshness and prosperity.

You might also have noticed (or not), the subtle but not so subtle change in McDonalds’ colour scheme. In Europe, starting in 2009, McDonald’s started to phase out the red background in its logo, replacing it with a dark green in order to promote an eco-friendlier image to keep up with the general direction of the times. Have you noticed McDonald’s new logo and what does the colour change signify for you? Do you now identify McDonald’s as a more environmentally and health conscious brand?

Purple - hate me or love me…

Around the world, purple is used to signify honour, bravery, leadership, faith and sacredness. Negatively, purple can come across as cheap and tacky but that has not stopped companies such as Milka and Cadbury, both chocolate manufactures use the colour purple in their branding but for entirely different reasons!

Milka has adopted a light, cheerful purple background to portray an honourable and trustworthy look, while Cadbury with its dark, rich purple is known for its sensual, luxurious chocolate. Cadbury even went through a long, tedious battle with Nestle (only the world’s largest food and beverage company) to maintain their right to use the colour, which just goes along to show how important colour can be to a company’s brand! Much like orange, purple tends to be a pretty overwhelming colour, so people either hate it or love it!


Remember, your brand’s colour can give you that ability to stand out! Before deciding on a colour scheme, do your research and decide whether you want to choose a colour that groups you together with your competitors, or makes you completely stand out from them.

And by the way after writing this post, word came in that orange does rhyme with something - sporange!

It's about having a balance, a moment of rest, a conscious pause from work by turning your gaze inwards.

Hester: "Why does it make sense to do yoga from a professional point of view?"

It's about having a balance, a moment of rest, a conscious pause from work by turning your gaze inwards. It is important that everyone finds what is most appropriate for them. This can also be cooking or meditating. If you can get involved in yoga, it's great, but it doesn't mean it's true for everyone. Because yoga is good for your health AND trains your mindset at the same time. 

Especially when you sit at your desk all day, yoga helps you to relax your muscles, prevent back pain and stretch your body. It also helps you to switch off, clear your head and then approach things in a clearer and more structured way. It is also a good balance for me, especially on stressful working days.

And it recharges my batteries so that I am more energetic.

In my opinion, everyone has the opportunity to spend 15-20 minutes in everyday life.

That's why there are no excuses for Yoga 

If you are convinced that yoga is not for you because you are not mobile, then you are wrong. You don't have to be able to touch your toes or pinch your feet behind your head. Even if the social networks make it look like this with their spectacular pictures and videos. Mobility is a matter of practice - continuity will bring change. The positive effects of yoga are not related to the ability to put your foot behind your head. In addition, yoga never gets boring. Because it's not just about postures, it's about the way there. You never get to where you find everything perfect. There are so many variations of Yoga that you won't get bored because you will always find new challenges.

Have I aroused your interest? Try it out! The best would be right away with your work colleagues. Start with YouTube Video and test which kinds suit you. Already after two or three tries you will notice the first positive effect. Stay tuned and look forward to your journey. Because if one thing is true in yoga, then the path is the goal.

Started by define problems

We reviewed the existing process to define improvement as the starting point of the lecture and setup 3 specific goals for our team to achieve:


We learn from other existing business model, which is similar with us as examples to do analysis. We tried to reference some of the similarity process to fit into our team situation and test if that would help us. By applying one of the working process mentioned by Tim Brown (IDEO) to measure if there is any missing parts would lead us to reduce mistakes and errors in our existing process.

Develop the process

Based on the existing situation, we develop 2 processes to fit into the design and development journey. Start from asking a specific question in order to find out the direction of the project as specifications to define what element needed to be measured, after that creating criteria to measure if the result is meeting the requirements.

Learn by practicing

We did a reflection of some previous projects by applying the new process and see if that would help us to improve the defined issues as an exercise. Therefore we would have a clearer understanding of the process by trying it and testing it.


What’s next?

After we defined the new process, the team will start applying it to every future project/task in order to improve the performance. It might be hard and need extra time to get used to it at the beginning, but we are happy to have a try after we spot the value from the exercise in order to provide a better product to our clients.