Website Relaunch

The Problem

When first approaching the project, we found out that the core problem was the chaos in the structure of the information. The structure was quite old and was not adapted to the user’s behaviour (it was not built taking into consideration their needs).  In addition, text hierarchy was not well defined and as a result, the information was difficult to locate. It’s a fact that nowadays, users are too busy to spend loads of time reading the information on a website. That is why it was important to define the logical amount of texts for each section.

The Approach

We decided to make research to understand the user. From the outcome of workshops, we discovered different target groups of people who had different and specific needs. After this, we decided to solve the structure of the website based on this key information. For doing this we had to define criteria. Only the relevant information was kept, and the doubled content was merged. Furthermore, based on the fact that users were not able to find the information, we decided to add a search function.

On the other hand, the staff needed to have a very easy way to maintain content. With over 41 different departments involved in the content creation and people from various skill levels, we needed to build a backend which allows them to put in information about news and events intuitively and creates a consistent brand image to the outside.

Decisions were always based on the outcome of the workshops. After each phase of design, we did user testing to ensure that we were going in the right way.
Workshop results

The Outcome

Decisions were always based on the outcome of the workshops. After each phase of design, we did user testing to ensure that we were going in the right way. Testing is the tool we use to justify our steps and provide answers any time there is a concern. At the end of the project, we completely redefined the page structure reducing the information overload of around 250 pages to 52. Further, we created a UI that fitted the brand whilst also communicated progress and fitting responsive web design. Through the usage of templates for the different content types, we ensure that the diverse number of content creators can fulfil their goals seamlessly.

Through the usage of templates for the different content types, we ensure that the diverse number of content creators can fulfil their goals seamlessly.

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